SEO automation for three brands

Keywords, content and backlinks: SEO for three brands, unattended.

Sector : Our products — Distr'Action

The context

Doing SEO properly means tracking the keywords that matter, producing optimised content on a steady rhythm, and building links to the site — three different jobs, each of which the group's three brands has to cover.

The problem

Taken separately, each of those tasks is expensive in time or in outside help: keyword research and link building are rarely done in-house, and steady writing is the first thing to slip once the calendar fills up.

What was built

A single engine, connected to the three sites. It identifies the keywords to target, writes an article after checking the topic has not already been covered, publishes straight into the relevant site's database, and tracks average position and backlinks on a shared dashboard.

What it changes

Fifty articles published on just one of the three sites between May and August 2026, with no human intervention. Keyword and backlink tracking runs alongside it, brand by brand.

How it works

One n8n hub drives keyword research, article generation and publishing, link building and rank tracking; a separate publishing workflow per brand, with a shared register of publications that stops two sites covering the same topic — the safeguard the early versions lacked, which kept looping over the same list.

What this could look like for you

The gain goes beyond content: it is the whole SEO workload — keywords, writing, link building, tracking — running without an agency or a full-time hire behind it. Few small businesses can afford sustained SEO; this is exactly what makes it possible.